How does a Christian mission manage the challenge of marketing? Is it possible for Christian non-for-profits to avoid the pitfalls of presenting just another marketing ploy?
@Suansita shows great realism and sensitivity: we all need to present the need well and pray that generous people will respond, but we can bring some needed transformation to how we do that.
Read on…
Me and Marketing
To be honest, I would never have guessed that I’d end up with the word ‘Marketing’ in my job title. It reeks of big business.
Chances are, I’m not the only one who feels this way. See how many of the following statements you agree with:
Marketing is persuading you to buy things you don’t need.
Marketing is about getting you to open your purse strings.
Marketing is about generating hype out of nothing.
Marketing is about pretty packaging, style over substance.
Marketing is about stupid algorithms.
Marketing is annoying emails in your inbox that you never signed up for.
In short, marketing is a dirty word.
Yet as life would have it, here I am: a marketing professional.
Photo credit: Justin Lim.
Let me nuance this by saying I’m in the marketing department of a nonprofit dedicated to ending modern-day slavery. But I often feel…
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